Organic search is a massive part of most businesses website performance and a critical component of the buyer funnel. Google requires a more formal, more detailed report to better address the issues above (visit here to get all the details).
The Organic Search report for Open Sesame shows the amount of page visits you have but what really matters is which products you’re selling. It doesn’t matter how many clicks you get, how many links you get you need to focus on what you’re selling. This report contains the top N amount of pages that Google searched for, also called organic search of your website. To do this, go to Index Basic report, and click on the Tab called: Search Metrics. You’ll see the result we see below.
The Organic Search report is the most comprehensive and effective view of your website’s performance, along with other information like your inbound and outbound link analysis and much more. To get started with your Organic Search report, go to your Index Basic report, click on the Tab called: Search Metrics, and follow the instructions on the report. This will open the Advanced search page that you can select from there.
There is one limitation to the Organic search report, only looking at the search metrics found in the Advanced search page. If you are using a natural search search engine, such as Google, you’ll want to look at the search metrics in the related index page. You can check out this Damon Burton’s SEO book here for more info! There are many SEO companies like indexsy that allow you to see related search performance from other sources and other related search results. For example, Search Engine Land recently wrote an in-depth post with some good examples on this topic.
Give your organic search report a test run. Just like any content marketing strategy, you should keep an eye on your organic search performance. You can check out how the results from your organic search report change from one month to the next. This will provide you with a clearer picture of your website’s performance.
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