It's very tempting as a business owner to hide behind your business branding but as the saying goes "people buy people". That's why at EWDP we work hard with our clients to add the personal touch and help them share the WHY as as well as the WHAT. Whether it's a biography of you and your staff, a history of the business, client testimonials, a blog section, photos of the area in which you are based or staff photos you'll be amazed at what a difference it can make. So as the POLICE song goes REHUMANIZE YOURSELF.
One example of this is when we worked with Margins Insurance. Over 80% of their business was local to the Blackburn area but it was evident in their previous marketing that they were a local family friendly firm and so we suggested that we incorporate a shot of the local hills into their website along with photos of all the staff and biographies of the directors. It has transformed their site and given them the edge locally.